Valuable Insight
Industry leaders bring a unique perspective to TSCRA's 135th annual convention
Opening General Session | CattleFax Market Outlook | Drought Outlook | Closing General Session
Transformation: The Cattle Industry in 2027
Opening General Session
Saturday, March 31, 10:30 a.m. - 12:30 p.m.
In the year 2027 TSCRA will be 150 years old. The cattle industry has changed dramatically since 1877, but significant challenges remain — smaller margins, greater government oversight, natural resource limitations and impacts from global financial markets.
How will the cattle industry grow and prosper in the face of these challenges? What opportunities are ahead? What does the future hold for ranchers trying to feed a growing population?
At the TSCRA Opening General Session, Saturday, March 31, a world-class panel of beef industry experts will provide their insights into how the cattle industry will transform between now and 2027.
TSCRA's opening general session is for all TSCRA Convention Weekend attendees — School for Successful Ranching students, Trade Show exhibitors and convention-goers. This fascinating discussion will surely be something you’ll want to share with friends and neighbors.
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Rob Aukerman is the president of U.S. Operations at Elanco Animal Health, a position he has held since 2007. He is responsible for the company’s U.S. affiliate and has oversight of the global companion animal business.
Since joining Elanco in 1992, Aukerman has held a number of senior management positions within the company, including director of innovation strategy, area director for the Pacific Rim and director of global marketing. |
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Kevin Good, CattleFax senior market analyst and manager of Corporate Accounts, has been with CattleFax since 1982. He has covered feedlot, stocker and cow-calf segments of the industry in numerous areas of the country. Today he is responsible for the Kansas, Oklahoma and Southern Colorado feedlot regions and servicing Corporate Accounts. |
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Bill Rupp joined JBS Inc. in 2010 as president of the beef division. He began his career at Cargill Beef in 1983 and worked in a variety of positions at plant locations for 12 years, including plant manager positions in High River, Alberta, Canada and Friona. In 1995, Rupp became the vice president of beef operations and in 1998 became president of Cargill Beef. |
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John Ryan is president and CEO for Rabo AgriFinance, a division of Rabobank. Ryan joined Rabo AgriFinance in 2008. Before assuming this role, Ryan was president and CEO of Farm Credit Canada from 1997 to 2007. Under his leadership, Farm Credit Canada’s loan portfolio grew from approximately $5 billion in 1997 to about $14 billion in 2007, making it the largest agricultural lender in Canada. |
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Moderator: Tom Brand, executive director, and past national president, National Association of Farm Broadcasters, will bring nearly 20 years of broadcasting experience and award-winning interview skills to this panel of national industry leaders at the Opening General Session.
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 When Will This Drought End!?
Drought Update and Weather Outlook
Sunday, April 1, 10:00 a.m. - 11:00 a.m.
Featuring Evelyn Browning-Garriss, climatologist
Evelyn Browning-Garriss returns to the TSCRA Convention Weekend to provide a global perspective on the drought that is having a devastating impact on the cattle business in Texas and the Southwest. Browning-Garriss conducts unique research, looking to periods in planetary history to times when factors combined to produce weather patterns similar to those of today — and she looks at what happened next in the global climate shift.
CattleFax Market Outlook
Saturday, March 31, 3:30 p.m. - 4:30 p.m.
Hosted by the Marketing Committee
Featuring Kevin Good, senior market analyst, CattleFax, Denver
This state-of-the-industry review of our cattle market is a perennial favorite at the TSCRA Convention Weekend. 2011 was another record-setting year for the cattle and beef business. Rising exports met with slight demand improvement, sparking higher prices. Record large investor positions in live cattle futures and global grain uncertainty continue to fuel volatility in the business. These factors are setting the stage for 2012. Join us as we discuss many important topics that will shape the market landscape during the balance of this decade such as:
- Factors that will impact supply and demand
- Cattle and beef price outlook
- Industry contraction and consolidation
- Global beef market opportunities
- Industry profit outlook
American Farmers and Ranchers: The Heart of Our Country
 Closing General Session Luncheon
Sunday, April 1, 12:00 noon - 2:30 p.m.
Featuring Paul Mobley, photographer and author
In 2005 Paul Mobley set out to capture the soul of rural America. Traveling across the country Mobley and his camera were welcomed into the homes of more than 300 farm families who shared their histories, thoughts and the fruits of their labor.
Mobley entertains and inspires with his pictorial journey of three years photographing American farmers and ranchers.
While showing photographs, Mobley shares the stories behind the pictures of America’s unsung heroes, the men and women who put food on our table. Audiences laugh, cry and are inspired as he moves from story to story, farm to farm, ranch to ranch, from Alaska to Texas and Florida to Maine.
Meet this talented and engaging photographer after the Closing General Session when he will be available to sign copies of his book, American Farmer: “The Heart of Our Country”.
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