Become a Master of Beef Advocacy
Beef checkoff-funded "MBA" program launched to prepare producers for speaking opportunities.
It doesn't require you to pass the SAT, ACT or even the LSAT to earn this MBA, but beef producers will benefit just the same. It’s the MBA—the Masters of Beef Advocacy Program—launching this fall by the beef checkoff program. The newly designed MBA program is an e-learning opportunity developed to assist producers across the country in becoming effective spokespersons for the industry.
The program consists of six, one-hour core courses—beef safety, beef nutrition, animal care, environmental stewardship, modern beef production and the beef checkoff.
The complete program consists of a reading exercise, followed by a short "your story in your own words" essay assignment, and concludes with an open-book quiz. At the end of the MBA program, producers are given a homework assignment to complete one of three exercises—with media, online or public speaking.
The program won't stop there. MBA alumni will be encouraged to conduct team outreach on issues management topics. Producers who complete the program will be added to a weekly e-newsletter that gets them further involved through action items. They may be asked to submit voluntarily an online response to a blog post or write a letter to the editor, just to name two examples. Continuing education rewards are granted on an ongoing basis when producers log follow-up activities.
Producers wanting more information should contact Daren Williams, 303-850-3346, or contact their state beef council.
